The global gummy vitamins market reached a value of US$ 6.4 Billion in 2021. Looking forward, Research and Markets expects the market to reach US$ 8.6 Billion by 2027, exhibiting a CAGR of 5.31% during 2022-2027. Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor
Gummy vitamins are chewable nutraceuticals with a texture and taste similar to gummy candies. They are available in a wide variety of flavors, sizes, shapes and colors and are consumed to fulfill the nutritional requirements of both adults and children. They are manufactured using corn starch, sugar, gelatin, water, fruit-based flavors and added colorings. These vitamins are used to increase the intake of specific nutrients, such as calcium, iron, magnesium and vitamin A, B, C, D and E. They are usually stored and distributed in bottles, jars and pouches. In comparison to the traditionally used tablets, capsules and pills, gummy vitamins are easy to swallow, digest and absorb in the body
Significant growth in the nutraceutical industry across the globe is one of the key factors creating a positive outlook for the market. Moreover, rising health consciousness among the masses, along with increasing awareness regarding the benefits of regular consumption of dietary supplements to maintain a healthy lifestyle, is providing a thrust to the market growth. With the escalating instances of nutritional deficiencies and undernourishment among children and adults, there is a shifting preference toward gummy vitamins to prevent chronic diseases and maintain physical and mental wellbeing.
In line with this, the widespread adoption of Vitamin C supplements to boost immunity against the coronavirus (COVID-19) infection is also contributing to the growth of the market. Various product innovations, such as the launch of gummy vitamins in novel flavors, such as apple, orange, pineapple, strawberry, lime, cola and cherry, using natural and organic ingredients, are acting as other growth-inducing factors. Manufacturers are also providing vitamins that include customized nutrient composition specialized for each consumer. Other factors, including rising expenditure capacities of the consumers, along with extensive research and development (R&D) activities, are anticipated to drive the market toward growth.