The global multivitamin market size was $1.63 billion in 2022 and is expected to surpass $2.72B–expanding at a CAGR of 5.9% by the end of 2031, according to a study by Growth Market Reports. The market is fueled by the rising health consciousness and growing focus on physical fitness among global consumers.
One of the key drivers of the market is the rising number of health-conscious consumers all over the world. The emergence of COVID-19 and other disease prevalence has inspired people to focus on their diet and health.
The changing lifestyle and poor eating habits are also increasing demand for multivitamin supplements. These supplements are allowing individuals to meet their body's regular nutritional requirements which they may miss out getting from the food they consume.