SuanNutra, the nutraceutical division of SuanFarma, S.A., has unveiled its new subsidiary, SuanNutra, Inc., aimed at catering to the North American nutraceutical ingredient market. This strategic move underscores the company's dedication to the American market and signifies an amplified focus on delivering tailored solutions to its clientele. The company already boasts an operational base in New Jersey, and has recently inaugurated a state-of-the-art facility in Utah to meet the heightened demand from West Coast customers. Notably, both facilities hold certifications for USDA Organic and Fair for Life (FFL) standards.
Anthony Weston, CEO of SuanNutra, emphasizes, “Through SuanNutra, we are now better equipped to address our customers’ demands, granting them access to the finest ingredients and expert guidance. This step aligns with our enduring vision for growth, innovation, and exceptional customer service.” The SuanNutra team will present its extensive array of cutting-edge branded ingredients at SupplySide West in Las Vegas, booth #3053, from October 23 to 27. Weston further notes, “SuanNutra U.S. will be fully operational by December, but we saw SupplySide West as the ideal platform to personally announce this significant milestone.”
The United States stands as a significant consumer of dietary supplements and botanical ingredients. Innova Market Insights data from April 2020 to March 2023 reveals that herbal supplements constitute the largest segment of the supplements market, holding an impressive 46% share. During the same period, North America ranked as the second-largest region for supplement launches, capturing a 32% share of the global market. Nearly four in 10 North American consumers report incorporating supplements into their daily routines.
SuanNutra Inc. will actively promote its comprehensive line of innovative, functionally-driven Monteloeder-branded botanical products. This encompasses groundbreaking beauty-from-within formulations like eternalyoung®, nutroxsun®, and zeropollution® (recently honored with the NIA US 2023 award). Additionally, health and wellness solutions such as metabolaid® for supporting balanced body weight and relaxplx®, designed to enhance sleep and mental well-being, will be featured. In 2024, SuanNutra Inc. will introduce an expanded portfolio of new functional and branded ingredients, meticulously tailored to meet the unique demands of the US market.